Aug 8, 2011

KK Outlet - Hand Written Letter Project






The offshoot of brilliant Dutch agency KesselsKramer - KK Outlet in London - recently launched a very simple initiative encouraging us to reconnect with the more analogue side of life. The Hand Written Letter Project engaged some of the world's most admired creatives to do just that...and in doing so, reminds us how much of ourselves we lose when our words are digitised. There's no font (not even helvetica) that translates the emotion inherent in our own handwritten words.

The project is to raise money for the National Literacy Trust, with the letters being collated into a limited edition book. Read more here and also here.